Reimagine Insurance Claims Management Flow
2024 Summer UX Design Internship Project @ Ricoh USA
What does Ricoh do?
Ricoh is a company traditionally known for its printers and cameras.
Ricoh sees big opportunity lies in the insurance industry, where administrative costs amount to $158 billion annually just for insurance management.
To support this transformation, our team set out to design for better forms management experience for our clients.
Why Redesign? With the current platform, clients have problems in forms management
Meet Michael
Our project began with Michael, a claim manager at a mid-sized insurance company.
Michael’s day revolves around reviewing and validating hundreds of claim forms submitted by clients.
When there is a lot of forms coming, it could get very overwhelming.
How might we make it easier for insurers to organize and process claim forms?
Understand the problems with Product Manager
Working with our Product Manager, we started by mapping the current user flow from login to form validation, observing how claim managers navigated the platform, and identifying usability pain points through task-based testing
It quickly became clear that Michael’s frustration wasn’t about the number of forms — it was about the lack of visual logic.
Design with interations
Throughout my design process, I explored multiple iterations to refine and improve the experience.
Iteration 1: Show me what I care
From our clients, we learned that clients care and want to see different claim types, either it is a packet document or packet document.
Icon does not show packet type
Current icon does not show two different claim types, it only shows if a document is digitally delivered
Two different icons showing status
One icon shows packet claims, and the other shows individual claims
Iteration 2: Why so many colors?
Well, that solved one of the problem Michael is struggling with, but it is still confusing for Michael, why is there different colors and what are the color differences? Users are confused by the color and circular status
Iteration 3: Show Me How Far I’ve Come
Well, that solved one of the problem Michael is struggling with, but it is still confusing for Michael, why is there different colors and what are the color differences?
